Extended note: Tết linen cover for a three-branch textile retailer
In late autumn, a Hanoi textile retailer asked for a Seasonal Demand Review on sheets and towels ahead of Tết gift and home-refresh traffic. Sell-through from the prior two years showed towel depth lagging sheet color expansion. The written outlook recommended earlier towel cover and a narrower sheet color set for the gift weeks.
The buying team kept two extra sheet colors against our preference—reasonable for their brand story—but moved towel inbound two weeks earlier. Receiving stayed orderly through the peak weeks, and the follow-up call focused on residual sheet colors rather than emergency air freight.